Logo design is an important area of graphic design, and one of the most difficult to perfect. IBSS follows a methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped and evaluated.
Read MoreLogo design is an important area of graphic design, and one of the most difficult to perfect. IBSS follows a methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped and evaluated.
Read MoreA logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
Read More
