Reasons You Need a Logo and Marketing Materials

Logo design is an important area of graphic design, and one of the most difficult to perfect. IBSS follows a methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped and evaluated.

What makes a good logo?

How to create a logo with simple design ?

A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.

A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.

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