During A Crisis How Do You Manage Your Google My Business Listing
When someone searches for your business name or related keywords on Google, a summary of your business — the Search Engine Result Page (SERP) — appears alongside your listing. This is often the first impression a potential customer gets, which is why keeping it accurate and up to date matters even more during a crisis.
If you have a Google My Business (GMB) account, here are some practical tips for managing it effectively during difficult times — using the COVID-19 pandemic as an example.
1. Update Your Business Description
In your GMB post or business description, be transparent with customers:
- Explain how the crisis has affected your business
- Describe any changes you've made to operations
- Let customers know how they can still engage with or support you
Clear, honest communication builds trust when customers are already dealing with uncertainty.
2. Keep Your Hours and Availability Current
Customers shouldn't be disappointed when they search for your store and find outdated information. Make sure your GMB profile reflects:
- Updated hours of operation, if they've changed
- Temporary closures, if applicable, and for how long
- Reassurance for existing customers — for example, if you're closed for a set period (say, 7 days), let customers know how this affects any active orders, bookings, or service plans they have with you
3. Communicate Internal Changes When Relevant
During a crisis, your team's workflow may shift depending on how your industry is affected. If it's relevant to your customers — for instance, remote support hours, delivery-only service, or reduced staffing — share that information clearly on your GMB profile so expectations are set correctly.
4. Stay Active on Social Media and Your Website
Use your social media channels and website to explain how customers can reach you or continue doing business with you during the crisis. If a customer asks about your services on social media, follow up with a direct, detailed response — for example, via email — to ensure nothing gets lost in public comments.
Need Help With Your Google My Business Account?
If you have questions about managing your GMB profile — during a crisis or otherwise — get in touch with IMPRESSBSS, a website design company in Chennai.